week 6

market segmentation: finding the specific group that you cater to like walmart would cater to lower income and fashion show mall would be more for higher income people.
target segmentation : is a group of people who share economic similarities or age, race , etc.
differentiating is when a company finds and analyzes the differences in in its target groups and position themselves to go after that certain difference in advertising. the need to segment buisness and consumer markets is cause they have different needs and desires and definetly shop different as well as watch advertising differently.Companies can gather statistical information and as well as any other geographical or region wise technique  to determine witch products and services it can offer in order to gain maximum value and variety for its consumers wether they be local or regional , buisness ,consumer or whatever catagorie best serves this company to make decisions. Companies gather infomation on its consumers in every aspect of the buyying experience so that not only can they offer good products but a good overall buying experience.Companies also tend to look a fads and whats in the popular now as well as whats good for the community and potraying an image of being a green enviromentaly concious company. companies continually do research to find the consumers needs and desires and make attempts to solve them on a one on one customer experience.There is room for a lot of different position statements that could work in a variety of companies and finding witch one works for your company so to speak is the trick.