Target Market Strategy Final Project

Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object. Beyond simply attracting new customers and creating transactions, the company wants to retain customers and grow their business.One of the main reasons for the head dress of olives is so that consumer will have an item of remembrance for the occasion or just something fun and interactive with the Olive Branch Brand that will form a more rememberable experience with the brand and its particular make up of fine vodka.The target consumer is still of a young age to enjoy such a product interaction as well as be financially set enough so that price is more of a indication of quality and stature.It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing).