Sunday, April 28, 2013

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                                                Week 4              

Major Market Factors that contribute to the influence of consumer buyer behavior would be a persons demographic or race , marital status etc.

The stages of buyer decision process is need recognition, information search, evaluation of alternatives, purchase decision and postpurchase

Awareness will come about first for the new product, next an interest in the product, then evaluation where the consumer determines if the products is worth trying

Then a trial of the product occurs and then finally the adoption of the product or service

The business market would be influenced with demographics specifically geared towards the business climate.Also suppliers affect the climate of your business in the future the buisnesses of the suppliers that affect the materials or services that suppliers give your buisness

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