Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships. Every aspect of Olive Branch Vodka will be of the highest quality. The bottle will be a slightly stained glass if it can be manufactured at a minimal price as stained bottles tend to be of a pricy nature to manufacture. The bottle will be a curvacious and stylish form of ancient Greece and perhaps Sparta or Athens style giving the choice of three different types of bottles with the same Vodka.The Vodka itself will incorporate a means of making the alcohol in a manner born from that era and location in time . It will be filtered more times than any other Vodka claiming a superior mixture and texture to the consumer and invite one to make a logical choice for the importance of the consumers offering and goodwill of making Olive Branch their choice for the evening.Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction. In the narrowest sense, quality can be defined as “freedom from defects.”
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