Promotion ,Final Project

 Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones. With the price of the vodka being a bit more substantial advertising will cover all media outlets .The free head dress with every bottle can be silver or golden and be proportioned to the standard or even deluxe packages that will be made for this product. The head dress will be the short term excitement  of the product while the filtering and refined vodka will be more of the long term relationship as well as the headress and bottle that people tend to keep as souvenirs. If properly designed, every sales promotion tool has the potential to build both short-term excitement and long-term consumer relationships. Event marketing is huge, and it may be the fastest-growing area of promotion, especially in tough economic times. Consumer event-marketing spending in the United States exceeded $19 billion last year, up 12 percent from a year earlier.35Event promotions will take place throughout the country at first to gain more market research but a major push in the Las Vegas area will take place at many events as Las Vegas is a world hot spot for recreation it will permeate advertising