Final Project Objectives

The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments. The target customers for this product will be buisnessmen types and young men in college from the ages of 21to 41. The new corporate America and young men and women who consider themselves to be new blood or trendsetter types as well as being a more educated and refined set of values and social stature.The annual and long-range plans deal with the company’s current businesses and how to keep them going. In contrast, the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment. The ancient Greece theme has many diiferent aspects of culture that can be excepted and related to todays society and the changes that it goes thru in very little time. The overall theme can be focused on its superior technique in
olive production as well as the fashions and  social society of the times and the overall culture.
Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create . A great of time and care should be taken in the bottle that it has stylish curves as well as similarity to the ancient times and contain the ancient head dress of the olive branch in a stylish and wearable way by the consumer. In its advertising a connection to these qualities will be conveyed by the bottle and by the overall theme of the advertising campaign.