week 10 EOC

The features of Olive Branch Vodka is : the bottle is of a classy and eye catching design . The product also would come in a box with a crown made of an olive branch type like the headdress of Ceasar. The Vodka also creates an feeling of prestige and buying a premium drink for a premium occasion. I would say the benefits to closely related to the features. One benefit is the Ceasars headpiece can be taken out of the box and worn by consumer. Also the stigma of having enough fortitude to pick a premium Vodka for a specific occasion would be obvious to guests.The bottle itself is an art form portraying the era of ancient Greece and a different style bottle with fog like texture and sleek design. A higher than usual but not ridiculous price would convey an image of quality along with a intense filtering process to further the quality taste and method of production that conveys superior quality. The benefit for paying such a price would be in being associated with the quality and sentiment that this special Vodka would  acquaint with its  consumer. The packaging of Olive Branch will be a slightly over the top presentation to catch the eye and interest of the consumer.Although the package it comes in would be an eye catcher it would also be something that the consumer could benefit in buy wearing the detachable crown or putting on the head of their host to share peace and goodwill. Also in a silly way prompt another consumer to secretly want one of their own to put on their head. The benefit in this would be making the person its given to or consumer who's wearing it to feel special and wear a definite party conversation piece.

Mission Statement :final proj.

Our mission at Olive Branch Vodka is to create an experience of a premium Vodka that the consumer feels raises the bar for a social occasion and a classy move to bring or have at their occasion.