King Arthur Flour

         The King Arthur Flour Co. has become one of nations oldest and best corporations working for a dual purpose of enhancing or improving the community. Many states such as Maryland ,New york ,New Jersey have passed legislation allowing companies to set forth a higher standard in the way they conduct buisness with the communities best interest in mind. "In becoming a Benefit Corporation recognized by Vermont state law, King Arthur Flour must adopt a corporate purpose of creating a material positive impact on society and the environment, and to require its directors to consider non-financial interests when making decisions." (King Arthur Flour.com) King Arthur flour has become a global leader for buisnesses interested in making social and enviromental concerns part of their bottom line. " “King Arthur Flour is a leader in the global movement to redefine success in business,” says Jay Coen Gilbert, cofounder of B Lab, the nonprofit organization that governs the B Impact Assessment and certifies B Corporations." (King Arthur Flour.com) A growing amount of companies are being drawn to being part of the so called B GROUP  when it has usually been taboo for a company to be part of any group. Being part of a group traditionaly has been considered bad buisness for companies. The new B corporations however are embracing this new standard as the global community are very much enviromentally conscious  and expect the companies that they buy goods and services from to be the same lest they lose the buisness of the more enviromentally conscious consumer.In taking on this new way of conducting buisness the company has been able to make many strides in contributing to community and raising their overall value for customers. "King Arthur Flour has initiated a voluntary recall of a limited number of its bags of flour due to the possible presence of small (7-9 mm) blue polyurethane balls that are used in the sifting process."  The company is also 100 % owned by employees witch gives every employee a vested interest in putting out a superior product . " America's oldest flour company will share tips and tricks this fall for easy home baking, from whole grain yeast breads to festive pies, at FREE baking demonstrations in Altamonte Springs, Tampa, and Fort Myers, Florida"  King Arthur Flour.com The reason for B corporation success is the growing consumer demand for for responsible and green orientated buisness practices.