.WOT Analysis

Like suppliers, marketing intermediaries form an important component of the company’s overall value delivery system. In its quest to create satisfying customer relationships, the company must do more than just optimize its own performance. It must partner effectively with marketing intermediaries to optimize the performance of the entire system.



The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.

Implementation,Evaluation ,Control, Final Project

The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople.

Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.

Price, Final Project

Recent economic and technological forces have had an impact on global pricing. For example, the Internet is making global price differences more obvious. When firms sell their wares over the Internet, customers can see how much products sell for in different countries. They can even order a given product directly from the company location or dealer offering the lowest pric


Many people think commercials are a small price to pay for these benefits. Consumers find many television commercials entertaining and seek them out—for example, ad viewership during the Super Bowl usually equals or exceeds game viewership

Distribution, Final Project

Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market, and in the transportation infrastructure serving these intermediaries. For example, whereas large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.


 A company can conduct direct exporting in several ways: It can set up a domestic export department that carries out export activities. It can set up an overseas sales branch that handles sales, distribution, and perhaps promotion.

Promotion ,Final Project

 Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones. With the price of the vodka being a bit more substantial advertising will cover all media outlets .The free head dress with every bottle can be silver or golden and be proportioned to the standard or even deluxe packages that will be made for this product. The head dress will be the short term excitement  of the product while the filtering and refined vodka will be more of the long term relationship as well as the headress and bottle that people tend to keep as souvenirs. If properly designed, every sales promotion tool has the potential to build both short-term excitement and long-term consumer relationships. Event marketing is huge, and it may be the fastest-growing area of promotion, especially in tough economic times. Consumer event-marketing spending in the United States exceeded $19 billion last year, up 12 percent from a year earlier.35Event promotions will take place throughout the country at first to gain more market research but a major push in the Las Vegas area will take place at many events as Las Vegas is a world hot spot for recreation it will permeate advertising

Product Final Project

Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships. Every aspect of Olive Branch Vodka will be of the highest quality. The bottle will be a slightly stained glass if it can be manufactured at a minimal price as stained bottles tend to be of a pricy nature to manufacture. The bottle will be a curvacious and stylish form of ancient Greece and perhaps Sparta or Athens style giving the choice of three different types of bottles with the same Vodka.The Vodka itself will incorporate a means of making the alcohol in a manner born from that era and location in time . It will be filtered more times than any other Vodka claiming a superior mixture and texture to the consumer and invite one to make a logical choice for the importance of the consumers offering and goodwill of making Olive Branch their choice for the evening.Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction. In the narrowest sense, quality can be defined as “freedom from defects.”

Marketing mix Final Project

Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion).Although the communication of alot of these features that have been talked about will be with the style and makeup of the package the price of the vodka will allow for commercial and radio as well as internet promos and Iphone applications. The vodka will be promoted at prestine affairs and events that can mirror its brand of quality and social stature.However, in today’s more connected world, every functional area can interact with customers, especially electronically.Promos for events can be delivered thru multi media areas and will be very much in the eye of necessity and party places in the world such as Las Vegas and and other places and events that are similar to the social events that are held here in Vegas.