week 10 EOC

The features of Olive Branch Vodka is : the bottle is of a classy and eye catching design . The product also would come in a box with a crown made of an olive branch type like the headdress of Ceasar. The Vodka also creates an feeling of prestige and buying a premium drink for a premium occasion. I would say the benefits to closely related to the features. One benefit is the Ceasars headpiece can be taken out of the box and worn by consumer. Also the stigma of having enough fortitude to pick a premium Vodka for a specific occasion would be obvious to guests.The bottle itself is an art form portraying the era of ancient Greece and a different style bottle with fog like texture and sleek design. A higher than usual but not ridiculous price would convey an image of quality along with a intense filtering process to further the quality taste and method of production that conveys superior quality. The benefit for paying such a price would be in being associated with the quality and sentiment that this special Vodka would  acquaint with its  consumer. The packaging of Olive Branch will be a slightly over the top presentation to catch the eye and interest of the consumer.Although the package it comes in would be an eye catcher it would also be something that the consumer could benefit in buy wearing the detachable crown or putting on the head of their host to share peace and goodwill. Also in a silly way prompt another consumer to secretly want one of their own to put on their head. The benefit in this would be making the person its given to or consumer who's wearing it to feel special and wear a definite party conversation piece.

Mission Statement :final proj.

Our mission at Olive Branch Vodka is to create an experience of a premium Vodka that the consumer feels raises the bar for a social occasion and a classy move to bring or have at their occasion.

.WOT Analysis

Like suppliers, marketing intermediaries form an important component of the company’s overall value delivery system. In its quest to create satisfying customer relationships, the company must do more than just optimize its own performance. It must partner effectively with marketing intermediaries to optimize the performance of the entire system.



The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.

Implementation,Evaluation ,Control, Final Project

The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople.

Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.

Price, Final Project

Recent economic and technological forces have had an impact on global pricing. For example, the Internet is making global price differences more obvious. When firms sell their wares over the Internet, customers can see how much products sell for in different countries. They can even order a given product directly from the company location or dealer offering the lowest pric


Many people think commercials are a small price to pay for these benefits. Consumers find many television commercials entertaining and seek them out—for example, ad viewership during the Super Bowl usually equals or exceeds game viewership

Distribution, Final Project

Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market, and in the transportation infrastructure serving these intermediaries. For example, whereas large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.


 A company can conduct direct exporting in several ways: It can set up a domestic export department that carries out export activities. It can set up an overseas sales branch that handles sales, distribution, and perhaps promotion.

Promotion ,Final Project

 Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones. With the price of the vodka being a bit more substantial advertising will cover all media outlets .The free head dress with every bottle can be silver or golden and be proportioned to the standard or even deluxe packages that will be made for this product. The head dress will be the short term excitement  of the product while the filtering and refined vodka will be more of the long term relationship as well as the headress and bottle that people tend to keep as souvenirs. If properly designed, every sales promotion tool has the potential to build both short-term excitement and long-term consumer relationships. Event marketing is huge, and it may be the fastest-growing area of promotion, especially in tough economic times. Consumer event-marketing spending in the United States exceeded $19 billion last year, up 12 percent from a year earlier.35Event promotions will take place throughout the country at first to gain more market research but a major push in the Las Vegas area will take place at many events as Las Vegas is a world hot spot for recreation it will permeate advertising